Cold email to SaaS founders leading with a bug I found in their product

The message

Hi [first name],

Signed up for [Company] yesterday to look at something else and got stuck. Step three asks for a billing address before showing what the product does. I closed the tab, then came back because I actually wanted to see it.

Most people won't come back.

I've moved that screen for two other B2B tools. Both saw signup completion improve inside a month.

Want me to send a 3-minute screen recording of what I'd change? No call needed.

[your name]

Context

Sent to 60 founders whose product I'd actually signed up for. 14 replied, 5 booked. The version without a specific bug in the subject got 2 replies from the same 60.

Posted by

Wabil Ahmed · prospera-technologies.com